With the rise of e-commerce spending among consumers, demand continues to rise for effective labeling solutions. Suppliers like Avery Dennison have worked diligently to bring a wide range of solutions to the market, especially as there is no sign of this trend slowing down.

Markets commonly seeing a need for thermal labeling include retail and warehouse automation. They’re popular for third-party logistics providers, as well.

“The demand for thermal labels is being driven by the rapid growth of e-commerce, which has created a need for efficient, reliable, and scalable labeling solutions,” remarks Brett Borovicka, product manager, Variable Information, Avery Dennison. “Additionally, trends in packaging, such as customization, sustainability, and automation, are further fueling the need for thermal labels. The rise of third-party logistics providers and innovations like RFID technology also highlight the importance of thermal labels in meeting the evolving needs of the digital shopping world. As businesses prioritize speed, sustainability, and traceability, the thermal label market continues to adapt to these growing demands.”

Thermal label technology continues to evolve, having seen significant advancements over the years. One of the most notable improvements is the development of label materials that enhance converting speed efficiency, allowing for faster production processes.

“Plus, the industry has made strides in sustainability by incorporating sustainable materials and reducing waste,” says Borovicka. “These innovations not only improve operational efficiency but also align with the increasing emphasis on environmental responsibility.”

Sustainability is part of thermal’s evolution, as well. “Sustainability plays a pivotal role in the thermal label market, as companies strive to meet environmental goals and consumer expectations,” adds Borovicka. “For example, we have focused on innovative solutions like thinner constructions and linerless options.”

Direct thermal vs. thermal transfer

There are some key difference between thermal transfer and direct thermal labels. Direct Thermal involves a heated printhead that activates the coating on the paper, producing a temporary black image. This services the functional lifespan of the product.

“Direct thermal is an ideal, affordable option for shipping labels with variable information – such as barcodes and addresses – and other applications with a short lifespan,” says Borovicka. “Meanwhile, thermal transfer features the ink from a print ribbon melting onto the substrate, creating a permanent image.

“Thermal transfer papers enable vibrant print clarity and reliability,” adds Borovicka. “With an appropriately matched paper and print ribbon, customers can create labels that are heat, moisture, and smudge resistant.”

New solutions

Avery Dennison has continued to invest in researching the paper recycling market. The company is in the process of receiving a recycling certification for its newest Direct Thermal and Thermal Transfer products.

“This OCC-E certification from WMU confirms compliance with the Fibre Box Association (FBA) and American Forest & Paper Association (AF&PA) that these products are recyclable and do not compromise the recovered fiber,” notes Borovicka.

“Last year, we introduced our new no-phenol-added direct thermal papers and films, designed to provide a safer and more compliant labeling solution without compromising on performance,” he continues.

Avery Dennison has engineered a range of direct thermal papers, as well. They include: DT 200GP, which features high thermal sensitivity with enhanced abrasion resistance; DT 200TL, which has been designed for transportation and logistics; DT 300LD, which is suitable for dry applications and industrial use; and DT BOPP, a durable filmic face for harsh environments. 

Plus, Avery Dennison’s DT Linerless portfolio is 32% thinner, offering up to 50% more labels per roll. “We’ve recently expanded our portfolio to include a new removable adhesive option,” concludes Borovicka.